Founded in 1973 as Rock N' Roll Custom-Screened Shirts, Inc., NATIVE SUN SPORTS has specialized in event merchandising, custom sportswear, promotional marketing, and international trade in the Tampa Bay area and beyond for nearly 37 years.  In 1992, Native Sun joined the (then) Hall of Fame Bowl as its official in-stadium Gameday merchandiser and exclusive area licensee.            

Native Sun has continued to put its professionalism, design skills and touch of expertise to work on the Outback Bowl's enhanced, popular and growing line of official merchandise. 

In reflecting on its role as official merhandiser, Native Sun President and CEO George Mitcheson adds, "We take our role and responsibility in this project very seriously, and we constantly challenge ourselves. When you work with such entities as Outback Steakhouse, and, in the opinion of many "The best bowl in America", you've got to bring your "A" game, and constantly look for ways to raise the bar and make things even better."

Native Sun is very proud of its long-standing affiliation with the Outback Bowl, and works hard to emulate the same caliber of service and quality presented by both the Outback Bowl and its title sponsor, Outback Steakhouse.