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Our Story

Our Outback Bowl Story….


NATIVE SUN SPORTS® was founded as ROCK N' ROLL CUSTOM-SCREENED SHIRTS, INC. in 1973 by G.A. (George) Mitcheson in a dirt- floor garage in St. Petersburg, Florida..............


At the turn of the decade, in the early 90’s, Mitcheson distinctly remembers walking through a mall, and wishing Native Sun had more Holiday business. Thoughts turned to possibilities, and during that bowl season, Mitcheson felt that the local Hall of Fame Bowl might provide some great seasonal business.


After contacting and being invited by bowl officials to visit the Illinois – Clemson game of 1991 and after making a presentation to bowl licensing director Ken Young, Native Sun Sports took the first step in its role as Official Merchandiser serving the Syracuse – Ohio State game of 1992.


In 1996, just as the Hall of Fame evolved into the Outback Bowl, Native Sun continued to provide official souvenirs for the Outback Bowl Association, teams, fans, and sponsors and friends.  That role has grown with Native Sun and the bowl growing into Raymond James Stadium with the Kentucky – Penn State game of 1999.


While working closely with bowl Executive Director/CEO Jim McVay and his stellar Outback Bowl staff, Native Sun Sports has launched, maintained and grown this site,, while providing bowl fans and friends with Official Outback Bowl souvenirs from 28 Raymond James Stadium Gameday locations, fan and team hotels, bowl pre-events, Outback Steakhouse stores, local and ‘team-locale’ retailers, and for all who wish to participate in what Native Sun CEO George Mitcheson (among others) describe as “America’s best college bowl experience.”


We value our association with the Outback Bowl as one of our company’s great successes and honors. To serve this outstanding bowl for this length of time, working on the same team with the same bowl staff for over 20 years has indeed been a bright spot and has given us an enormous sense of pride and accomplishment.


Says Mitcheson, “When you are a member of the Outback Bowl team, you immediately raise the bar on your game! Literally everyone on our bowl team, led by the incomparable Jim McVay, has the same mindset of making Tampa Bay’s Outback Bowl the very best it can be, and making this bowl experience something Very Special…. for all fans, teams, and friends alike to experience to the fullest and treasure.


With deep gratitude for the honor of serving you, the fan…….


G.A. (George) Mitcheson